REAL COLOR IN HIGH DEFINITIONColor has been the center of our work for more than 100 years. Establishing new standards in the market, IGORA ROYAL has enhanced the creativity of our employees for more than 50 years. This has always been our commitment. Now is the time to take a step forward in innovation. It's time to give our best, now more than everWHAT IS THE REAL COLOR?Actual color equals maximum intensity and sharp and defined color directions. It means covering up to 100% of gray hair perfectly, even on thick and resistant hair. The real color is characterized by providing sensational results and 100% true to the color chart, even with the most demanding hair.REAL RESULTSIGORA ROYAL covers up to 100% of gray hair and provides maximum color retention and intensity. IGORA ROYAL equalizes color uniformly, even porous. Thanks to its lighter tones are sharper and its advanced care * the contrast and brightness are maximized. Your results 100% faithful to the color chart will make you trust 100% in it to do your work every day.